Tag Archives: Sydney

A Wide Brimmed Idea ..

It was 18 months ago now, that almost silently, I released the “Cruise Broome,” the first hat of my custom designed commercial hat range, and since that April, 2017 backyard unveil, this next chapter of my hats by Felicity story has excitedly grown.  

I’ve always been completely passionate about the hat, particularly the cowboy hat.  … I create them, collect them, wear them and like many of you, just plain love them.  “One can never have too many hats” you’ll hear me say … as I hang another hat on the rack.

After releasing the ‘Flic Pinch’ palm leaf hat on the runway of NYFW, I created one for myself to wear in my stall at the Courthouse markets, Broome. 

Customers wanted my hat, but when I told them the price of the bespoke creation they turned straight for the mango smoothie line.  Don’t get me wrong, there are people who know and respect the hat and understand the price and will pay; but I want everyone to wear hats!  So, a few years ago, I started researching the price point that the general population was prepared to pay for a wide brimmed hat that protected them from the sun and of course, looked good.  The resultant price made it unachievable for me to personally create the hat, so I set about designing a hat that someone else could produce for me; a hat that I felt confident people would feel great in, they’d wear with pride, wear often and grow the SunSmart message; a hat that had my touch, fit them perfectly and was affordable.  Designing it turned out to be the easiest part – the challenge was finding someone to make the hats who understood me and what I was aiming to achieve; who respected my touches and would create the hat to my own standard.  Many sketches, prototypes and sleepless nights later, I finally secured the supplier for my first Hats by Felicity custom designed commercial range of hats.  

There’s moments in life that are significant chapters of our yarn and let me tell you the arrival of my first box of hats designed by me, was certainly one.  

Marketing was next; getting this baby out there.  I passively launched during the Shinju artist open house trail early 2017.  People came to view my millinery, and were led through my gate and up to the studio shed by a line of ‘Cruise Broome’ hats.  The reaction (to both) was great.  The Cruise Broome hats walked out the gate, and … they looked GREAT.

I then included the hats in my Sunday market stall, where I’m able to showcase the finer details of the hat, taking time to measure customers heads, use the internal drawstring to size perfectly and shape the brim according to individual’s comfort zone and sense of style.  

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I subtly included the hats in my millinery exhibitions and events big and small across the country, from the North West tip of the Kimberley, through the Pilbara, Gasgoyne and into Perth, across to Balmain, Sydney and country NSW; I even left a hat in South Africa.  This Milliner on the Move has spent every opportunity to be on the road and promote this collection to all.  

I met with retailers throughout WA and and I’m extremely proud to say that from the northwest tip of the state down to the wheatbelt you can now purchase my custom designed hat, in fact, you even have a choice, with four more hat designs since launched with this Hats by Felicity range.  

 

The next step, knowing demand existed, was getting myself to a position that enabled the purchase of my first large order from my supplier, and I couldn’t be prouder to have taken this big small business step … just …  last … week!  So, it’s game on and make some room in the shed because the hats are on their way.  

Outlets where you can purchase the hat range in WA include Cygnet Bay Pearl Farm, Broome Visitor Centre, Eco Beach Wilderness Retreat, Port Hedland Visitor Centre and Botanicalia Gallery in York.  The plan of course, is to stock Australia wide so I still have some work to do.  But in the meantime, you can also purchase via my online store www.hatsbyfelicity.com.au and if you’re in Broome, at the Courthouse markets or from my studio by appointment.  

If you’d like to be a stockist please contact me on hatsbyfelicity@bigpond.com.

This is my moment to thank you, who, had faith in this project and dream of mine to develop a SunSmart hat that fits, is affordable and looks good.  You must feel great in your hat.  Be it bespoke millinery or a wide brimmed sun hat, those who know me know it is my biggest belief that putting on your hat must instantly make you feel great.… it’s not just about the hat!  

A huge shout of thanks to you who tag me wearing your hats out and about – globally even!   This not only makes my day, but makes this, my hat product, credible and very real.  

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I’ll be in touch again closer to the festive season but in the meantime, keep an eye out for a little yarn on ABC Landline and the U.K. BBC Julia Bradbury TV Series, for a snippet of feathers and fun.  The fabulous hosts of both shows each own a ‘Cruise Kimberley’ hat, so who know’s, the hat might even make a celebrity guest appearance. 

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I know it’s been a while between updates, it’s been a pretty hectic time for us all; but we have to keep these goals going and be in it for the long haul.  So, thank you.  I hope this finds you happy, healthy and well.

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Stay committed to your dream … you can make it happen.

x flic 

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Sydney for Sunrise

Since my return from the U.S. and New York Fashion Week, my hands have enjoyed some well-earned millinery rest.

Apart from the last few bespoke orders for Melbourne’s Spring Carnival, it’s been needle and thread down and time to reflect and plan. I utilise this quieter part of year to take some time out from creating and instead work on my Hats by Felicity business, and I was doing exactly that when the invitation to appear on the Network Seven Sunrise Program appeared.

With a fear of public speaking, it was instant turmoil for me. I knew what an amazing opportunity this was but I also knew this meant facing my fear in front of a nation! I know I’ve just showcased on the runway of NYFW but believe me, appearing live on morning television in front of your home land is completely different. Within 24 hours and with little time to think or dwell, I was at the Broome airport departures lounge anxiously watching my collection of headwear load into the under carry of the plane.

A fish out of water is what I felt like when I hit the big Sydney smoke. The last thing I’d prepared for was arriving into rain and a chilly wind. My poor cardi excuse for warmth was just not going to cut it.

It was late when I slumped into bed. The three hour time difference made it 11pm and I had to be up at 5am, which was 2am in Broome, so of course I didn’t sleep a wink. Instead I watched the sun rise over Sydney before nervously heading to Network Seven studios in the rain.

Thank goodness for smart phones, I may have arrived at the wrong reception but in the right building at least and as I awkwardly juggled the box of hats around the street corner, I found myself at the windows where we see Sunrise viewers waving into the show. Part of me wanted to hold the box of hats high with a big smile but I decided it was best to take my wet hair and baggy eyes straight past the cameras and inside.

I wondered how on earth I ended up here as I walked past corridors of familiar celebrity faces framed on the walls. On about my 15th nervous trip to the bathroom I ran into newsreader Nat Barr, and shrieked “hi” like an excited mad woman before realising Nat would not have a clue who I was. We proceeded to yarn as we held open the bathroom door before I thought – heck, I should just let her go to the loo. After all, she probably only had a three minute break and I had taken up two!

The models they’d arranged for me were a dream – five lovely young women who were both professional and fun and as each of them returned from hair and makeup with piece positioned and big smile I was excited and extremely proud. When they said they felt so happy in the hats I took the moment to explain the dictionary meaning of Felicity and hence ethos of my business, being “happiness” and “bliss”. I welcomed them to smile if they felt happy as they showcased Hats by Felicity and their reactions to this suggestion grew the smile upon me.

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When I entered the studio the girls were standing in line with the camera panning a sneak preview for our segment coming up. I was petrified.



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With rescue remedy under and over my tongue and throughout my mouth (instructions were too small to read) I took my place where the girls had been, as they were led off stage ready to present. Seeing my toilet mate Nat was comforting and Sam Armytage too was a delight. I tried desperately not to notice the cameras knowing only too well it was all about to happen as the stage manager pronounced three … two … one!

With the focus on the hats and not a clue there was a camera on me I survived my Sunrise appearance and the reaction from the studio floor was great. I had little idea what I’d said or done or what the wider community had just seen but the models wore my hats and their smiles to perfection so I knew it was all going to be OK.

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It was such a privilege to introduce viewers to the individual stories of each creation among which was CondoBelle.

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CondoBelle represents friendship, bubbles and fun. I created CondoBelle to honour my very precious friends, who over the past two years travelled to the U.S. to be with me at the NYFW events; amazing women who helped make each event happen and were right there by my side.

By way of thanks and with the greatest joy, I have gifted CondoBelle to these particular friends, as our headpiece creation to share, that will enjoy a life on the road travelling to the many racetracks around Oz, perhaps even beyond …

Keep your eyes out for CondoBelle over the coming years, and if you spot her out and about, say hello to the very precious friend of mine, upon whom she will adorn.

In the meantime, through the below link, I’d love to introduce you to all my creations that travelled to the big smoke to appear on the big screen. Perhaps as you spot CondoBelle send a little cheers to all the wonderful friends in all of our lives. Xf

https://au.tv.yahoo.com/sunrise/video/watch/29968779/turning-heads-at-the-melbourne-cup/#page1