Tag Archives: hats

Release the Crown Jewels – the runway of the Bay

It was after a few beers with my brother, Billy, when the idea came to me. We often have a yarn and a few ales over the phone – living on opposite sides of the Country, it’s how we keep in touch. This particular time he’d mentioned a woman he met who was working with Sydney’s Mardi Gras. She’d been surprised to hear I was a milliner in Broome, and looked up my instagram. 

That was pretty much the conversation – but in my sleep – my never resting, always busy sub-conscious mind came up with a plan, and the next morning I awoke with huge excitement; – I was going to create millinery for Broome’s Mardi Gras – I was going to become the Milliner to the Queens.

Busting to tell my house guest at the time, Margaret, I followed her around the kitchen, as she was still wiping the sleep from her eyes, blurting my Mardi Gras plan that Hats by Felicity would create for rural and regional women, AND Queens.

I was designing creations that day for a few little here I am pieces to enter the industry. I was SO pumped to have realised another outlet for my creative trade. With the demise of race-wear millinery due to covid, I had pivoted into bridal, launching my bridal collection in January, and now it was time to start creating for Mardi Gras.

Previously, when I created for the runway of New York Fashion Week, I was in my absolute creative element, but until now, I hadn’t realised a market for these elaborate creations. I was back in the creative zone that I had experienced for my international shows.

Hats by Felicity – New York Fashion Week SS2017

In it’s 7th year, the Broome Mardi Gras is a week of events bringing our little town together and alive, in what prior to Mardi Gras, was a terribly oppressive time of the year. 

The heat is still here, don’t get me wrong, but now it’s lathered by glitter. 

Broome is blooming in February, – our hotels are filling as the week unveils, the restaurants are booking, the positive economic impact is nothing short of invigorating – there’s literally dozens of events, from story time with children, to makeup with teenagers and the Cabaret, the Dance party, the pool party – bingo, breakfasts, the list goes on. 

Broome is alive – and I am thrilled to be part of the excitement. 

Lucy from Broome Pride, the woman behind the organisation of events, heard I was creating this collection and invited me to showcase at the “Pride Tide” gin launch event, Saturday 13th February. 

The timeframe was the shortest I’d ever created to and for a runway collection, I needed materials – I needed ‘bling’ and the response to my call out was phenomenal – it made my heart sing. Friends, The local Broome Aqua ladies, Sun (Dance) Studios Broome, The Chamber of Commerce and Regional Arts WA filled my studio with bling.

I locked myself away for the short few weeks and created a 24 piece collection that unveiled on the runway of the Roebuck Bay Hotel outdoor venue, as part of the launch of Moontide Distillery’s new gin.

The “Pride Tide” Launch featured the launch of the Hats by Felicity “Crown Jewels,” and I couldn’t be more excited, thankful and proud. 

Just when I thought it couldn’t get any better – the local pole dancing troupe were available to model my creations. 

“Can we get out our sass” they asked? “Oh my Lordy yes”, I said.

There was no better way to officially launch as the “Milliner to the Queens,” than with the “Crown Jewels” collection paraded by local models filled with personality and sass, showcasing to a capacity local crowd, at an outdoor venue in Balmy Broome, filled with colour, shimmer, sweat and fun.

Enjoy the footage of the launch and if you know any Mardi Gras Queens, and fun-stars who love to get amongst the February Mardi Gras festivities, share the launch around. My “Crown Jewels” collection is now officially unveiled, launched and available, and there’ll be more glitter to come over the years. 

Photography by Laura Gass Photography | Footage by Lana Reed Productions | Thanks to Moontide Distillery, The Roebuck Bay Hotel and Broome Pride.

Now … It’s time for another beer with Billy

x flic 

Time to unveil

I feel a bit of a fraud to be the Milliner on the Move, and not be on the move, but who would ever have guessed the world would stop travelling. 

This time last year we had no idea what chaos lay before us and I certainly had no foresight that I’d enter 2021 as Broome’s Bridal Milliner, but here we are, pivoting our way through the chaos that is covid 19, and with complete acknowledgment of the seriousness of the virus, from a personal business perspective, I have to say, I’m grateful for the opportunities that presented to me in 2020. 

On an average year I would create up to 100 pieces, however in 2020, I created three. One for Darwin, one for Gasgoyne Junction and one for Ascot Perth, and these made my heart sing.

The gorgeous Georgie, Dawin, NT

People would say to me “you must be loving all this time to create,” but what many don’t realise is it’s not just about time, it’s about creativity and to be honest, from March 2020, I completely lost my mojo. 

This isn’t to say business came to a halt, in fact, it was quite the opposite – I went into overdrive with business development for both Hats by Felicity and an entirely new business concept called The Homestead Hub, and it wasn’t until I realised the latter, that my creative mojo returned.  

Bridal was always an area of millinery that I reserved for friends.

Abbi, Broome, WA
Kylie, Broome, WA
Renee, Broome, WA

Each time I worked ‘on’ my business, bridal appeared in the notes but I always managed to keep it veiled, that is, until now.

Fast forward to 2021, and to the world that is, and I couldn’t be happier or more excited to enter the year formally launching my first Hats by Felicity Bridal collection

Like all businesses, there are changes for Hats by Felicity – working closely with clients on a one to one basis in my little Broome studio is now something of the past, but as a milliner creating for rural, regional and remote women, regardless of where you reside or whether you are an impending bride, or off to the races, – I will continue to create collections of one-off, unique and beautiful creations, and present these collections as a continual showcase, available for sale on my Hats by Felicity website

To keep informed of new creations and my creative business directions, I encourage you to like and follow Hats by Felicity Instagram and Facebook, to subscribe to my Hats by Felicity newsletter as well as this Milliner on the Move blog, and if you’d like to be in that private space, and the first to know about new releases and informative hat related teachings, stay tuned for the new Hats by Felicity private Facebook Group.

My millinery’s creative calendar will go something like this – January is the launch of my bridal collection (yay and thank you for your awesome support).

February will introduce another exciting millinery direction and collection – double yay; and from March I will focus on the 2021 race wear millinery collection, with the most positive of vibes that regional races will return.

Thanks for continuing to support my little business over the past year – even without me creating a collection. Your liking, sharing and engaging in conversation with Hats by Felicity kept my business alive and my spirits high, and for this I thank you. 

Wishing you a happy and healthy 2021. 

Click to enjoy my Hats by Felicity Bridal launch short film.

x flic