Tag Archives: Pilbara

A Wide Brimmed Idea ..

It was 18 months ago now, that almost silently, I released the “Cruise Broome,” the first hat of my custom designed commercial hat range, and since that April, 2017 backyard unveil, this next chapter of my hats by Felicity story has excitedly grown.  

I’ve always been completely passionate about the hat, particularly the cowboy hat.  … I create them, collect them, wear them and like many of you, just plain love them.  “One can never have too many hats” you’ll hear me say … as I hang another hat on the rack.

After releasing the ‘Flic Pinch’ palm leaf hat on the runway of NYFW, I created one for myself to wear in my stall at the Courthouse markets, Broome. 

Customers wanted my hat, but when I told them the price of the bespoke creation they turned straight for the mango smoothie line.  Don’t get me wrong, there are people who know and respect the hat and understand the price and will pay; but I want everyone to wear hats!  So, a few years ago, I started researching the price point that the general population was prepared to pay for a wide brimmed hat that protected them from the sun and of course, looked good.  The resultant price made it unachievable for me to personally create the hat, so I set about designing a hat that someone else could produce for me; a hat that I felt confident people would feel great in, they’d wear with pride, wear often and grow the SunSmart message; a hat that had my touch, fit them perfectly and was affordable.  Designing it turned out to be the easiest part – the challenge was finding someone to make the hats who understood me and what I was aiming to achieve; who respected my touches and would create the hat to my own standard.  Many sketches, prototypes and sleepless nights later, I finally secured the supplier for my first Hats by Felicity custom designed commercial range of hats.  

There’s moments in life that are significant chapters of our yarn and let me tell you the arrival of my first box of hats designed by me, was certainly one.  

Marketing was next; getting this baby out there.  I passively launched during the Shinju artist open house trail early 2017.  People came to view my millinery, and were led through my gate and up to the studio shed by a line of ‘Cruise Broome’ hats.  The reaction (to both) was great.  The Cruise Broome hats walked out the gate, and … they looked GREAT.

I then included the hats in my Sunday market stall, where I’m able to showcase the finer details of the hat, taking time to measure customers heads, use the internal drawstring to size perfectly and shape the brim according to individual’s comfort zone and sense of style.  

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I subtly included the hats in my millinery exhibitions and events big and small across the country, from the North West tip of the Kimberley, through the Pilbara, Gasgoyne and into Perth, across to Balmain, Sydney and country NSW; I even left a hat in South Africa.  This Milliner on the Move has spent every opportunity to be on the road and promote this collection to all.  

I met with retailers throughout WA and and I’m extremely proud to say that from the northwest tip of the state down to the wheatbelt you can now purchase my custom designed hat, in fact, you even have a choice, with four more hat designs since launched with this Hats by Felicity range.  

 

The next step, knowing demand existed, was getting myself to a position that enabled the purchase of my first large order from my supplier, and I couldn’t be prouder to have taken this big small business step … just …  last … week!  So, it’s game on and make some room in the shed because the hats are on their way.  

Outlets where you can purchase the hat range in WA include Cygnet Bay Pearl Farm, Broome Visitor Centre, Eco Beach Wilderness Retreat, Port Hedland Visitor Centre and Botanicalia Gallery in York.  The plan of course, is to stock Australia wide so I still have some work to do.  But in the meantime, you can also purchase via my online store www.hatsbyfelicity.com.au and if you’re in Broome, at the Courthouse markets or from my studio by appointment.  

If you’d like to be a stockist please contact me on hatsbyfelicity@bigpond.com.

This is my moment to thank you, who, had faith in this project and dream of mine to develop a SunSmart hat that fits, is affordable and looks good.  You must feel great in your hat.  Be it bespoke millinery or a wide brimmed sun hat, those who know me know it is my biggest belief that putting on your hat must instantly make you feel great.… it’s not just about the hat!  

A huge shout of thanks to you who tag me wearing your hats out and about – globally even!   This not only makes my day, but makes this, my hat product, credible and very real.  

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I’ll be in touch again closer to the festive season but in the meantime, keep an eye out for a little yarn on ABC Landline and the U.K. BBC Julia Bradbury TV Series, for a snippet of feathers and fun.  The fabulous hosts of both shows each own a ‘Cruise Kimberley’ hat, so who know’s, the hat might even make a celebrity guest appearance. 

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I know it’s been a while between updates, it’s been a pretty hectic time for us all; but we have to keep these goals going and be in it for the long haul.  So, thank you.  I hope this finds you happy, healthy and well.

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Stay committed to your dream … you can make it happen.

x flic 

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Sore thumbed Olympian …

I can see the Empire State Building from my Manhattan apartment window – did you know they change the colour of the tower lights every night? Tonight it’s orange and blue. I have to pinch myself that I’m here.

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It’s been a massive run to my third NYFW show and thanks to my friends and some amazing sponsors, and the creative headspace from working for myself (yes … I’ve finished with the Ag Dept.), I am well and truly here, all glue guns blazing, with my Spring Summer 2017 collection of millinery creations, and I’m ready to show to over 300 VIP’s and the fashion world, in but a few short days. To say I’m a tad nervous is absolutely nowhere close to the mark!

The lead up to this years event has been busy. As milliner on the Move I had brilliant trips to Anna Plains Station in the Kimberley and to Yarrie Station and the races of Marble Bar in the Pilbara region. Both of these adventures, however, command their own individual blog space, so you’ll have to stay tuned for these yarns on my return from the shiny red.

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The Broome races too, were a feather above the rest this year with Broome Cup being the most colourful of all Broome trackside events I’ve seen yet. Never have I created so many hats and headpieces in one year and although my fingers are still recovering, I’m already excited to do it again.

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And now I am here, in New York City on the eve of Fashion Week with my Hats by Felicity showing this Sunday, September 11, at 5pm. I keep doing double takes as I see my name and imagine this is how the Olympians must feel – with AUSTRALIA in capitals beneath … i’m sure Olympians have more than sore fingers and thumb, though … and they probably use the stairs, not the lift.

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My runway event will be live streamed through the Hats by Felicity Face book page. I’m showing with Fashion Gallery at the Grand Ballroom of the Manhattan Affinia Hotel 5pm NYC time and believe me, not only are those chandeliers going to shine .. my models are wearing a custom made Bondi Bather special that compliments my collection to perfection and I can’t wait to show you all.

And wait till you see the feathers … my feather collectors have been amazing again this year with feathers coming from all parts of Australia. Without these stunning plumes and while Im at it, without my feather sorter (thanks Ella) I wouldn’t be showcasing half the collection I am about to, so when these hand collected feather creations float upon the runway please feel as proud as I am because without you, they simply wouldn’t exist.

I know I’ve said it twice before, but when this collection presents on the NYFW runway, it’s not just me showcasing, it’s a whole swag of us who are part of the hat and yarn …

I met the models who are going to parade my work yesterday, some of which are return girls from last year. They are a really lovely bunch who looked a tad unsure when I explained the dictionary meaning for Felicity is ‘happiness’ and bliss, and if they feel happy when they are wearing my creations on the runway, then by all means feel free to smile ..

Tonight I have my own big smile with my whole collection around me, I’ve been trying pieces on and assigning them to the models, preening feathers and feeling proud, with the Empire State building shining above me. I can’t wait to show you.

And what do I want to achieve from this NYFW event? Apart from raising awareness of millinery as a wearable art, through my collection entitled “Australia in Bloom” I want to proudly highlight our stunning and truly beautiful rural, regional and remote Australia; and above all, as a small business and passionate milliner, I want to secure a millinery contract in the industry of film – then we can aim for the Oscars after this!

A special shout of thanks to those who have dressed me for the runway, provided me with luscious lashes and fabulous skin, amazing hair and sensational sunglasses; who created spectacular outfits for the models, put together heart pumping music for the runway; for the pearls that are about to walk the runway, who designed my menu of creations for “Australia in Bloom” and millinery materials of stunning best; those who’ve fed me when I was in lock-down creating this collection, who’ve sponsored my name to the wallpaper for the red carpet, models for the runway; for your talented photography (Kathryn Sprigg) and who’ve worked tirelessly by my side making all this happen (thank you Kim St John). You are all tagged with love and thanks. And to my family and my friends, who continue rock my world and make this millinery dream happen … Thank you.

See you on Sunday – I’ll wave from the runway (if i’m conscious).

x flic

PS A heartfelt thanks for this surprise GoFundme site… #fundedbyfriends

https://www.gofundme.com/2mwke97f