Tag Archives: cowboy hat

A Wide Brimmed Idea ..

It was 18 months ago now, that almost silently, I released the “Cruise Broome,” the first hat of my custom designed commercial hat range, and since that April, 2017 backyard unveil, this next chapter of my hats by Felicity story has excitedly grown.  

I’ve always been completely passionate about the hat, particularly the cowboy hat.  … I create them, collect them, wear them and like many of you, just plain love them.  “One can never have too many hats” you’ll hear me say … as I hang another hat on the rack.

After releasing the ‘Flic Pinch’ palm leaf hat on the runway of NYFW, I created one for myself to wear in my stall at the Courthouse markets, Broome. 

Customers wanted my hat, but when I told them the price of the bespoke creation they turned straight for the mango smoothie line.  Don’t get me wrong, there are people who know and respect the hat and understand the price and will pay; but I want everyone to wear hats!  So, a few years ago, I started researching the price point that the general population was prepared to pay for a wide brimmed hat that protected them from the sun and of course, looked good.  The resultant price made it unachievable for me to personally create the hat, so I set about designing a hat that someone else could produce for me; a hat that I felt confident people would feel great in, they’d wear with pride, wear often and grow the SunSmart message; a hat that had my touch, fit them perfectly and was affordable.  Designing it turned out to be the easiest part – the challenge was finding someone to make the hats who understood me and what I was aiming to achieve; who respected my touches and would create the hat to my own standard.  Many sketches, prototypes and sleepless nights later, I finally secured the supplier for my first Hats by Felicity custom designed commercial range of hats.  

There’s moments in life that are significant chapters of our yarn and let me tell you the arrival of my first box of hats designed by me, was certainly one.  

Marketing was next; getting this baby out there.  I passively launched during the Shinju artist open house trail early 2017.  People came to view my millinery, and were led through my gate and up to the studio shed by a line of ‘Cruise Broome’ hats.  The reaction (to both) was great.  The Cruise Broome hats walked out the gate, and … they looked GREAT.

I then included the hats in my Sunday market stall, where I’m able to showcase the finer details of the hat, taking time to measure customers heads, use the internal drawstring to size perfectly and shape the brim according to individual’s comfort zone and sense of style.  

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I subtly included the hats in my millinery exhibitions and events big and small across the country, from the North West tip of the Kimberley, through the Pilbara, Gasgoyne and into Perth, across to Balmain, Sydney and country NSW; I even left a hat in South Africa.  This Milliner on the Move has spent every opportunity to be on the road and promote this collection to all.  

I met with retailers throughout WA and and I’m extremely proud to say that from the northwest tip of the state down to the wheatbelt you can now purchase my custom designed hat, in fact, you even have a choice, with four more hat designs since launched with this Hats by Felicity range.  

 

The next step, knowing demand existed, was getting myself to a position that enabled the purchase of my first large order from my supplier, and I couldn’t be prouder to have taken this big small business step … just …  last … week!  So, it’s game on and make some room in the shed because the hats are on their way.  

Outlets where you can purchase the hat range in WA include Cygnet Bay Pearl Farm, Broome Visitor Centre, Eco Beach Wilderness Retreat, Port Hedland Visitor Centre and Botanicalia Gallery in York.  The plan of course, is to stock Australia wide so I still have some work to do.  But in the meantime, you can also purchase via my online store www.hatsbyfelicity.com.au and if you’re in Broome, at the Courthouse markets or from my studio by appointment.  

If you’d like to be a stockist please contact me on hatsbyfelicity@bigpond.com.

This is my moment to thank you, who, had faith in this project and dream of mine to develop a SunSmart hat that fits, is affordable and looks good.  You must feel great in your hat.  Be it bespoke millinery or a wide brimmed sun hat, those who know me know it is my biggest belief that putting on your hat must instantly make you feel great.… it’s not just about the hat!  

A huge shout of thanks to you who tag me wearing your hats out and about – globally even!   This not only makes my day, but makes this, my hat product, credible and very real.  

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I’ll be in touch again closer to the festive season but in the meantime, keep an eye out for a little yarn on ABC Landline and the U.K. BBC Julia Bradbury TV Series, for a snippet of feathers and fun.  The fabulous hosts of both shows each own a ‘Cruise Kimberley’ hat, so who know’s, the hat might even make a celebrity guest appearance. 

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I know it’s been a while between updates, it’s been a pretty hectic time for us all; but we have to keep these goals going and be in it for the long haul.  So, thank you.  I hope this finds you happy, healthy and well.

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Stay committed to your dream … you can make it happen.

x flic 

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Honouring the man beneath the hat

What a year! 2014 certainly threw a brilliant mix of opportunity, challenge, friendships and fun.
I’m still pinching myself that I showcased at New York Fashion Week and pinching the pinch that I have been invited back in 2015, for my own solo NYFW show.
This year really was a milestone for my millinery career and one that was made all the more possible by the support and encouragement of family, friends and the local and extended community. The money that was raised to help me achieve the NYFW dream was overwhelming and not a moment goes by that I don’t feel honoured and humbled and all the more amped to make everyone proud.
So the year planner for 2015 is out and the long weekends and dates and places of significance, including the Big Apple, have been marked. It’s always such a fun time blocking dates for plans to be further made. The colour scheme for this year’s diaries and organisers is beautiful hues of blue.
With the millinery commitments done and dusted for the moment, my time is committed to working on the business, more so than working within. There are proposals to write, a website to launch and collections to design. I’m excited to embark on some more industry training in the early New Year and the shed atelier studio is having a well-deserved spring clean. It feels good and I am inspired and ready to embark on 2015.
And reflecting back, wow, what a magnificent ride. The time management skills were tested, working full time for the Department of Agriculture and Food WA, by day and Hats by Felicity by weekend and night. My accommodation business also enjoyed another busy year of bookings. It was exciting and challenging to create three separate millinery collections that showcased across the globe, as well as a healthy number of commissioned custom-made pieces that appeared from Melbourne to Marble Bar, Kununurra, Darwin and Broome. And proudly, we had winners and finalist entrants in Broome and Melbourne racing events for Fashions on the Field.
It was a cracker of a year, even though at times we all wondered if the fuse was going to fiz or blow!
Like for most, though, the year also had its lows and losing another mate will always be the lowest of low.  We never seem to be spared the reminder or the grief.  And the only message I personally can ever take home, is to live life to the full; to talk about your dreams, turn them into goals and to have a go.  A great man, mentor and father figure told me many a time to simply ‘have a go’.  He too has passed now.  I often wonder if I would have ever made it to the runway without those words so often drummed into my later life.

Our friend Juddy’s accident happened the week I headed to NYC and although I missed the chance to celebrate his life with our friends, I did get to share a very special moment for him in New York.
I’m a Luke Bryan fan and went to his concert at Maddison Square Gardens. During the concert, Luke sang a favourite song that he wrote for this brother and sister, who had both passed away. Towards the end of this song he stopped and said to the sold out crowd of 18,200 fans, that he was going to sing the song again. We were thrilled. He told each of us to take a moment and think about that special person we’d lost and as we focussed, he sang the song again, this time for them. This was my very special moment and memory for Juddy.

Juddy always wore a hat. Even on the stage as a nominee for best dressed male at an evening cocktail event, he wore his hat. He was married wearing his hat.  His wife Mel says “his hat was such a part of him, it went absolutely everywhere and he protected those he loved with it”.

My millinery passion and travels have always honoured the cowboy hat and in signing off this post and this year, I honour the man beneath the hat, our mate Juddy.  I also introduce you to a song, and I wish you the very best for Christmas and a happy and safe new year.

Thank you for your incredible encouragement and chat again in 2015.

Sprinkle kindness and be happy.  X f

 

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