Tag Archives: Australia

“Creating the Way” Hats by Felicity ebook

Isolation has given me the opportunity to write what I’ve been wanting to write for some time now, so for all you creatives out there sitting at your computers with an idea that you’ve had to start your own creative business, I’ve written this ebook for you. I’ve compiled 14 of my favourite ways of working, my Flic tips, my words of wisdom and backed them with the story of Hats by Felicity to inspire you to have a go at creating your own creative business. Enjoy, and let me know how you go. xf

https://www.hatsbyfelicity.com.au/collections/creating-the-way-hats-by-felicity-ebook

DO IT FOR YOU

Today I started my 2019 goals; probably a few weeks behind most of you .. but with the temperature high of 38 degrees (feels like 44) and humidity of 78%, it felt right to be inside, playing with coloured pens.

Before filling the butchers paper, though, I retrieved last years goal setting page; happy to cross quite a few items off the list, and to admit there are a few others to make a celebrity guest re-appearance for 2019.

All in all a great year for me, starting with a trip to South Africa for a stunning family wedding (see previous blog). Not only quality family time and an adventurous safari but I also met the talented Jacquie from J K Millinery in Cape Town, who was an absolute delight.

No sooner had I touched down home over the Bay and into Broome, it was self imposed studio lockdown, creating the collection for my Sydney Exhibition in Balmain. With inspiration oozing from Africa I proudly showcased to a packed house with Artist Lara Scolari; and just like that, the Millinery year was in full swing.

Like this year, 2018 began with the privilege to showcase a creation with London Hat Week Great Hat Exhibition, and although the hat traveled to London without me, I was thrilled that London based friends and family visited the Exhibition to see my feathered creation, “Kungkulu Ku” perched amongst 300 chosen pieces from around the world.

The Great Hat Exhibition is now in its fourth year and the theme for 2019 is “World Garden”. Again, I’m beside myself with excitement to be one of 180 milliners chosen to exhibit from around the world, and I hope those who’ll be in London mid April will pop in to see my “Desert Dancer” creation, honouring Australia’s Sturt’s Desert Pea.

I was thrilled to receive the High Achievement award for Home Based Business through the Broome Chamber of Commerce Small Business Awards, and super thrilled to feature with ABC Landline who filmed a beautiful story showcasing my millinery story and art.

https://www.abc.net.au/news/2018-10-28/outback-milliner:-the-international-success-of-a/10439282

The documentary, MadHattan; (from Broome to the Big Apple) launched in Melbourne as part of Melbourne film and fashion week with a premiere and Q&A, which was a great experience; and the BBC also did some filming in my backyard and our beautiful Broome, shooting a feature soon to be aired with the Julia Bradbury TV series – so London’s certainly calling this year!

With two great friends, we embarked on the Variety Bash again in 2018, raising money for kids with special needs and kids in isolation and drought. Our second year as the Mad Hatters, and this social commitment, to Variety, the Children’s charity is looking to be an ongoing part of Alice, the Queen of Hearts and Mad Hatter’s lives.

We’ve committed again in 2019 and will be driving from Melbourne across the Nullarbor to our finish line in Geraldton WA, so if you think we might be coming your way (we drive no direct route whatsoever) .. like and follow our Mad Hatters pages so we can keep you up to date.

https://www.facebook.com/MadhattersCar2278VarietyBash/

https://www.instagram.com/

A great year for sure and I’m filled with pride as my little dream to develop a career from passion continues to grow, however, before one can get too carried away, we were once again in 2018, on several occasions throughout the year, slammed back into reality, losing mates that we just absolutely loved. Men, taken with the dreaded cancer and by car accident, and taking their own life. Devastating for us all still to this exact moment; and we would happily give back all the accolades and acknowledgments to have them all back here, but this thing called life just doesn’t work like that.

This is the reason I, personally, continue to strive so hard and have a go at what some see as the unachievable dream, because death reminds me of how precious and short our life is, and how important it is that we prioritise to be happy and kind and to just ‘have a go’.

And then precious little people arrive; in 2018 my niece, Esther Honey Brown (just love her name). It’s amazing how one little person can bring so much joy.

So, apart from driving across the country in a car called wonderland, what’s the plan for 2019? Well, the list is long and ambitious and with the goal to travel, create and innovate – I’m just going to keep ‘having a go;’ with a genuine smile and with thoughts for those who won’t get the chance. I would love to think we’d be spared the pain of loss, for even just a year, but in these tender few weeks, it’s already upon us.

So my friends, my message for 2019 is simply to ‘do it, and do it for YOU.

And in the words of our mate ‘Spoon’ (below), who was taken oh so suddenly, …

“Do what you love, and love what you do”.

Here’s to 2019!

x flic

A Wide Brimmed Idea ..

It was 18 months ago now, that almost silently, I released the “Cruise Broome,” the first hat of my custom designed commercial hat range, and since that April, 2017 backyard unveil, this next chapter of my hats by Felicity story has excitedly grown.  

I’ve always been completely passionate about the hat, particularly the cowboy hat.  … I create them, collect them, wear them and like many of you, just plain love them.  “One can never have too many hats” you’ll hear me say … as I hang another hat on the rack.

After releasing the ‘Flic Pinch’ palm leaf hat on the runway of NYFW, I created one for myself to wear in my stall at the Courthouse markets, Broome. 

Customers wanted my hat, but when I told them the price of the bespoke creation they turned straight for the mango smoothie line.  Don’t get me wrong, there are people who know and respect the hat and understand the price and will pay; but I want everyone to wear hats!  So, a few years ago, I started researching the price point that the general population was prepared to pay for a wide brimmed hat that protected them from the sun and of course, looked good.  The resultant price made it unachievable for me to personally create the hat, so I set about designing a hat that someone else could produce for me; a hat that I felt confident people would feel great in, they’d wear with pride, wear often and grow the SunSmart message; a hat that had my touch, fit them perfectly and was affordable.  Designing it turned out to be the easiest part – the challenge was finding someone to make the hats who understood me and what I was aiming to achieve; who respected my touches and would create the hat to my own standard.  Many sketches, prototypes and sleepless nights later, I finally secured the supplier for my first Hats by Felicity custom designed commercial range of hats.  

There’s moments in life that are significant chapters of our yarn and let me tell you the arrival of my first box of hats designed by me, was certainly one.  

Marketing was next; getting this baby out there.  I passively launched during the Shinju artist open house trail early 2017.  People came to view my millinery, and were led through my gate and up to the studio shed by a line of ‘Cruise Broome’ hats.  The reaction (to both) was great.  The Cruise Broome hats walked out the gate, and … they looked GREAT.

I then included the hats in my Sunday market stall, where I’m able to showcase the finer details of the hat, taking time to measure customers heads, use the internal drawstring to size perfectly and shape the brim according to individual’s comfort zone and sense of style.  

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I subtly included the hats in my millinery exhibitions and events big and small across the country, from the North West tip of the Kimberley, through the Pilbara, Gasgoyne and into Perth, across to Balmain, Sydney and country NSW; I even left a hat in South Africa.  This Milliner on the Move has spent every opportunity to be on the road and promote this collection to all.  

I met with retailers throughout WA and and I’m extremely proud to say that from the northwest tip of the state down to the wheatbelt you can now purchase my custom designed hat, in fact, you even have a choice, with four more hat designs since launched with this Hats by Felicity range.  

 

The next step, knowing demand existed, was getting myself to a position that enabled the purchase of my first large order from my supplier, and I couldn’t be prouder to have taken this big small business step … just …  last … week!  So, it’s game on and make some room in the shed because the hats are on their way.  

Outlets where you can purchase the hat range in WA include Cygnet Bay Pearl Farm, Broome Visitor Centre, Eco Beach Wilderness Retreat, Port Hedland Visitor Centre and Botanicalia Gallery in York.  The plan of course, is to stock Australia wide so I still have some work to do.  But in the meantime, you can also purchase via my online store www.hatsbyfelicity.com.au and if you’re in Broome, at the Courthouse markets or from my studio by appointment.  

If you’d like to be a stockist please contact me on hatsbyfelicity@bigpond.com.

This is my moment to thank you, who, had faith in this project and dream of mine to develop a SunSmart hat that fits, is affordable and looks good.  You must feel great in your hat.  Be it bespoke millinery or a wide brimmed sun hat, those who know me know it is my biggest belief that putting on your hat must instantly make you feel great.… it’s not just about the hat!  

A huge shout of thanks to you who tag me wearing your hats out and about – globally even!   This not only makes my day, but makes this, my hat product, credible and very real.  

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I’ll be in touch again closer to the festive season but in the meantime, keep an eye out for a little yarn on ABC Landline and the U.K. BBC Julia Bradbury TV Series, for a snippet of feathers and fun.  The fabulous hosts of both shows each own a ‘Cruise Kimberley’ hat, so who know’s, the hat might even make a celebrity guest appearance. 

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I know it’s been a while between updates, it’s been a pretty hectic time for us all; but we have to keep these goals going and be in it for the long haul.  So, thank you.  I hope this finds you happy, healthy and well.

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Stay committed to your dream … you can make it happen.

x flic 

“You’re entirely bonkers. But I’ll tell you a secret. All the best people are”.

It’s Mango season in Broome, and everyone goes a little crazy …
It’s also the season for giving and receiving … mangos! LOTS of delicious mangos. November in Broome is all about mangos. The house scent is sweet, the blender is mixing and breakfast starts with the cool cut squares of delight. We love this time of year when each door knock comes with the box of mandatory mangos; kids are climbing the town’s trees, everyone’s walking around with a spare plastic bag and there’s a funny sense of ‘community’ coming from this local, somewhat common fruit.

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We love ‘giving’ and along with two great friends I’ve recently been involved in the Variety Bash, which too, is all about giving. An International fundraiser for kids that was brought to Australia by none other than Dick Smith, the Variety Bash is focused on raising funds for special needs equipment for kids. Variety Bash entrants can sometimes have the added joy of physically delivering this equipment to kids along the most remote of Australian roads, joined by a Variety family of rally cars and crazy dressed characters in tow. It’s all about the kids, and we have to admit, there’s a big kid in us all.

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Our theme for this eight day Variety Bash bubble of ‘giving’ was the Mad Hatters, and in ultimate costume we travelled absolutely no direct route in our 1985 gold Mercedes called Wonderland, from Melbourne to Fraser Island. As the Rookies, Alice with the white rabbit always in her hold, the Queen of Hearts with one of the most impressive heads of all, and I as none other than the Mad Hatter, fumbled our way through our first Variety Bash, and after but but a few ‘far from short’ days knew that we were all completely hooked.

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Even though we broke down 45 minutes into the drive and I literally froze on the side of the road, having flown in from Broome the day before, the ‘positivity’ from the mechanics, even given the seriousness of the situation, as they calmly reassured team Wonderland that “you will finish the Bash – everyone finishes the Bash” meant we did exactly that; and as I started to thaw out in front of the King Lake cafe fireplace, surrounded by random strangers enjoying coffee and cake, with orange hair, a mad top-hat and wearing a chest belt of cotton reels; I too believed them.

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Without giving too much away, I can, in a mad hatter wonderland riddle kind of way …give you a few hints on how the white rabbit spent his weirdly timed Variety Bash day …
The fact that after minutes of breaking down we were ‘silly stringed’ by the Blues brothers, clearly meant our first friends on the bash were NOT the Blues Brothers; but instead our first friends were the mobile mechanics, who not only fixed our car but ‘swept’ us down the road to the finish line each day.

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Not that they or any other ‘bashers’ knew who we were out of costume, because when we weren’t the Mad Hatters we were dressed in the evening theme of the night.

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On the second day the Blues Brothers kidnapped Alice! These suited men and lady were destined NEVER to be our friends! “Where the bleak is Alice?” Truth be known, In true character, Alice often disappeared; found sneaking a peak into a truck or car, pulling a golf buggy down the course or in front of a news camera, on TV;

 

As we started to meet fellow bashers, we quickly bonded with some serious ‘girl power’  including the PJ Party, Cherry Bomb Car-e-oke, Charlie’s Angels, Spice girls and Cat woman, who often needed time out from the joker and batman.

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No sooner had we designed the car routine of driver, navigator and entertainment coordinator, we were captured in print by Melbourne’s Herald Sun, and of course, now published, the Blues Brothers wanted to be our friends!

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We missed all but one lunch on the bash and even though ‘it’s not a race’ we nearly always drove in last … because we were always so well photographed along the way (well that’s our story), or we were simply looking for Alice .. “oh there she is” – in Pooh bear corner talking to Sunday All Over Macca!

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We missed most of the ‘fun’ stops and didn’t see the beer truck once! (all put down to our careful pace of driving).

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As the delirium progressed, the mad hatter began to eat cupcakes in every town, while the Queen of Hearts precariously posed and Alice chased the Blues Brothers, who stole the White Rabbit AGAIN!


As crazy, loud bash cars drove up to schools we were presented with equally loud squeals of excitement from kids; we took selfies, threw lollies, (must get better at throwing) and danced and dabbed on basketball courts. It’s something special when a kid tugs your jacket and says they are SO excited to be YOU for book week!

Sometimes we forgot we were in costume as we ran into Telstra shops and public toilet blocks; and how many people get to play with Sesame Street in Parliament House after dinner with the Governor General.

 

We won the apple iPhone 7! Well … the rabbit did!

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Our absolute favourite Variety Bash moment was a “Where’s Wally” one and we ALL fell in love with a ‘cowboy’.

After cornering Wonderland like a dream around Bathurst, the cryptic route notes indicated that we were going through my home town of Rylstone, NSW; mum got the boys (my brothers) into the Globe Hotel but someone or anyone forgot to mention to my beautiful brother ‘Billy Brown from outa town’, who doesn’t do social media, that his sister was an orange headed mad hatter. Personal highlight besides his reaction, was to see my mum run across the road so excited. She almost wouldn’t get out of Wonderland, or let the white rabbit go.

I was so excited to see family and great friends along the way; and just as excited to pull in to the Pub with no Beer.

We were getting a hold on this ‘Bash’ thing and decided it was time to take a stance and publicly punish the Blues Brothers for stealing the white rabbit and kidnapping Alice. We dressed up the main Blues offender in Alice’s apron, wig and makeup in front of hundreds of onlookers at the Big Banana.

Some thought us brave, others thought us mad, but it was ‘he’ who took the punishment ten steps further; … and where our love for the Blues Brothers bloomed.

By the time we got to Fraser island we’d traveled the outback roads of four states in eight days and the Mad Hatters were self declared as ‘wrecked’! Only to be announced as winners of the BEST THEME bash honour, so the costumes had one .. last .. night.

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On behalf of Alice and the Queen of Hearts, I take this opportunity to thank ALL our friends and families who supported the Mad Hatters and our fundraising efforts for the kids and our sponsors for supporting car 2278 Wonderland in the 2017 Variety Bash.

And just when we thought it was all over, Team Captain Alice pulled rank and diverted Wonderland to the Bundaberg Rum factory; only to once again disappear, and reappear with the leader of the opposition.

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The Melbourne to Fraser Island Variety Bash raised $1.25M and our little car raised over $15,000! Goes without saying – we have registered for next year’s event!

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So, how does someone re-enter normality after an experience like this? … Well, what is ‘normality’ anyway?!

Just like after any adventure, I was filled with inspiration. I could’t wait to get back into my millinery studio. The next few couture creations were quickly underway and with a new boost of creativity and my Hats by Felicity collection was hinted with whimsical ‘Wonderland’ joy.

 

The Variety experience reinforced my embrace of positivity and fed my my love for giving; fundraising has been such an integral part of my life, since a 19 year old Miss Australia fundraising entrant, and it completes me.

For 2018 we have some exciting Mad Hatters fundraising events in the planning, that will take place in Victoria, Frankland River WA, and Broome; to which Alice, Queen of Hearts and Mad Hatter hope some of our new Variety family might make a celebrity guest appearance, and meet our wonderful local communities, families and friends.

And where in this crazy yarn is the Hats by Felicity update? Well, with all this creativity I’ve been turning one of my many dreams into reality and developing a very special merchandise range.

I have always adored beautiful stationery and essential treats for the tropics and have designed and developed a delightful and useful merchandise range of notepads, sketch books, hand fans, coolers for our drinks and for the bottle of bubbles; tote bags, water bottles, pannikins etc … the beautiful list is almost endless; and after the inspirational feedback from the MadHATtan documentary, and the Variety experience, I decided to embrace the positivity and inspiration and have a go.

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To get a starter collection of the merchandise range landed in Broome in time for the Christmas market I have launched a Kickstarter fundraising campaign. I’d love you to check it out and should you like to give it a ‘kickstart’ pledge, it would be my absolute joy to gift you with a product from the range the moment it hits the Broome studio floor; hand selected with love. This merchandise range will compliment my couture millinery creations and ongoing collections and my custom designed commercial range of Cruise Broome hats and the like.  2018 has definitely been the year for growth.

“We’re all mad here, I’m mad, you’re mad.” How do you know I’m mad? said Alice, You must be said the Cat, or you wouldn’t have come here.”

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I always love to sign off thanking my incredible friends; who support and encourage me and my crazy days and ways. To you, I once again raise my glass. Thank you!

Here’s the Kickstarter link for my Hats by Felicity Merchandise range. I’d be thrilled if you’d check it out.

https://www.kickstarter.com/projects/flic/hats-by-felicity-merchandise-product-range

Thank you and keep smiling,

x Flic

 

 

 

 

 

Third time is a charm

“A penny for your thoughts” I said to my friends, when the inner turmoil grew.
The invitation to return to New York Fashion Week for the third year in a row was almost too much. What an honour! What a road, what an incredible opportunity – what an expense!
I often wonder if anyone else has the inner battles between their adventurous and sensible self’s. The invitation brought an instant smile from ear to ear.  I was designing catwalk creations, planning the collection, the feathers, the styles, the models outfits, the trip … and then Miss sensible entered the room, crossed her arms and reminded me of the mortgage.
Broome to the Big Apple is no small feat but what important things in life aren’t big? It’s the challenge that brings the reward and we all know I live the cliché’ that life is too short, but there’s still that one little Mr Men book that re-appears from the shelf …

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In an attempt to put both egos to good use , I packed my car with a whiteboard, calculator, pens, paper and planner and headed on a solo adventure south of Broome; to one of my special places, with magical memories and ocean calm.

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A few days prior I emailed some friends who would tell me if I was mad to consider the NYFW contract again or alternatively, mad not to. If anyone is going to be honest, it’s our good friends. And if there’s one place to find clarity it’s on a remote beach. As the sun set over the ocean on full tide I crunched numbers, scribbled pros and cons and sifted through the suggestions, ideas and cautions that had been on my mind and had come from my friends.
The decision is the right one – two just wasn’t enough. I’ve signed the contract and I’m going back to New York. I’ve just got to go for the luck of the third adventure.

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And again, if you are interested, I’d love you to be involved. As well as crunching numbers that special place had me designing creations and for this year’s runway show I want to honour Australia’s stunning flora and fauna, be it from the desert, the mountains or the sea. If you come across any flowers and plants that make you stop in awe, please take a pic for me. I want to create a collection inspired by our beautiful flowers and plants and showcase our striking frontier land.

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This pictorial bloom of inspiration will collate in an album on the Hats by Felicity Facebook page and there’ll be prizes for the pic of pics, to add to the fun.
2016 is going to be another big year for us all. Everyone has challenges and decisions to make. Some of us will achieve the goals and some will be led to another path. Whatever the journey is for you, I wish you great health, happiness and safety, and inspiration for the road.
And to my buddies, thank you.
This is our now, and third time’s a charm.
xf