Tag Archives: Spring Carnival

Races, Rainforests and a Rebrand

Well, goodness me… my last post was way back in February, and what a whirlwind life has been since then!

The 2025 Broome racing season has now wrapped, and was another great season. I am endlessly grateful for my beautiful clients – who return year after year with your visions, your faith in me, and your friendship, as well as the new faces who joined me this year. It is such an honour to create for you all. Your ideas stretch me, challenge me, and keep me forever stepping outside that comfort zone – which, as every creative knows, is where the magic really happens. For this, I’m so very grateful.

Life has been full to the brim. I celebrated 30 years of calling Broome home – yes, I arrived in 1995, fell instantly in love with this wild, magical corner of the Kimberley & it’s crazy characters, and I know my Broome-time is far from over. There will be many more milestones to celebrate in this place I proudly call home.

My first Broome Birthday, icecream cake & export can
with new friends Burke & Lucky
– June 1995

In March, I was super proud to be chosen to represent Small Businesses of the WA electorate of Durack, as part of the National Showcase, at Parliament House, Canberra; exhibiting for sale a small collection of millinery, and selling two of the three pieces to a visitor to Parliament House from Kazakhstan.

Another exciting chapter has begun with the design for creation of my bridal millinery collection, due to be launched later this year. The fabrics and materials I’ve sourced are so beautiful – I can’t wait to share these designs with you.

And then, of course, there was my Milliner on the Move adventure with The Homestead Hub Creatives Camp in Far North Queensland in May. Three days and nights immersed in the rainforest, exploring in the rain (because of course, that’s what happens in a rainforest), and sharing the most wonderful yarns and laughs with a treasured small group of like-minded souls. This trip filled my creative cup to overflowing. Inspiration is everywhere in a rainforest, and I returned buzzing with ideas for both the bridal collection and my race wear & event creations.

Back in Broome, the end of May rolled in and with it the Broome racing carnival. Cue the mayhem – hosting guests at my accommodation, The Quarters, working in my studio, and squeezing in every moment of racing joy possible (because we all know I hate to miss out). It’s always a high-energy (slightly mental), time of year but I wouldn’t trade it for the world. I love hosting, I love sharing Broome with people from all over the world, and I love creating for Broome’s racing season. Congratulations again to the Broome Turf Club for another brilliant carnival of racing.

This year I once again had the joy of sponsoring the Kimberley Cup Fashions on the Field and the calibre of entrants was simply outstanding. My judges had the hardest job. Huge congrats and thanks to everyone who participated and who’s effort made the day with their creativity and style, and heartfelt thanks to all my clients and friends who continue to adorn my millinery and make me the proudest Milliner of Regional Australia.

Kimberley Cup FOTF 2025

On a personal note, I was incredibly proud to wear two very special creations of mine this season: Maba and Heart Strings.

These headpieces carry a deep family and friendship story. They feature vintage millinery flowers my mum discovered in her mother’s trinket tin – over 70 years old and still as beautiful as ever.

Maba honours my mum’s mother (who passed when mum was a little girl), as does Heart Strings, which was born out of a collaboration with my dear friend Sara Storer, who wove her own treasured stage performance jewellery history into the story.

These are the kinds of projects that make my heart sing, pieces that live on, with stories stitched into every fold and flower. You’ll hear our full Heartstrings story soon .. and more on the next Flic & Sara collab.

And because I can never sit still too long, I’ll let you in on a little whisper… there’s a rebrand brewing in my world. I can’t share too much just yet, but I promise it’s exciting. Oh – and did I mention a cheeky invitation to exhibit in Italy next year? Stay tuned, because that adventure might just be around the corner.

So here I am, wrapping up another Broome season, feeling thankful beyond words. To my clients, my friends & family, my supporters near and far – thank you. And now, we look ahead to spring carnival, to new collections, to bridal dreams, and to whatever magic comes next.

Bring it on.

Until next time – keep smiling,
Felicity (Flic) x

PS – If you’re coming to play in Broome, come stay with me at The Quarters 🙂

Sydney for Sunrise

Since my return from the U.S. and New York Fashion Week, my hands have enjoyed some well-earned millinery rest.

Apart from the last few bespoke orders for Melbourne’s Spring Carnival, it’s been needle and thread down and time to reflect and plan. I utilise this quieter part of year to take some time out from creating and instead work on my Hats by Felicity business, and I was doing exactly that when the invitation to appear on the Network Seven Sunrise Program appeared.

With a fear of public speaking, it was instant turmoil for me. I knew what an amazing opportunity this was but I also knew this meant facing my fear in front of a nation! I know I’ve just showcased on the runway of NYFW but believe me, appearing live on morning television in front of your home land is completely different. Within 24 hours and with little time to think or dwell, I was at the Broome airport departures lounge anxiously watching my collection of headwear load into the under carry of the plane.

A fish out of water is what I felt like when I hit the big Sydney smoke. The last thing I’d prepared for was arriving into rain and a chilly wind. My poor cardi excuse for warmth was just not going to cut it.

It was late when I slumped into bed. The three hour time difference made it 11pm and I had to be up at 5am, which was 2am in Broome, so of course I didn’t sleep a wink. Instead I watched the sun rise over Sydney before nervously heading to Network Seven studios in the rain.

Thank goodness for smart phones, I may have arrived at the wrong reception but in the right building at least and as I awkwardly juggled the box of hats around the street corner, I found myself at the windows where we see Sunrise viewers waving into the show. Part of me wanted to hold the box of hats high with a big smile but I decided it was best to take my wet hair and baggy eyes straight past the cameras and inside.

I wondered how on earth I ended up here as I walked past corridors of familiar celebrity faces framed on the walls. On about my 15th nervous trip to the bathroom I ran into newsreader Nat Barr, and shrieked “hi” like an excited mad woman before realising Nat would not have a clue who I was. We proceeded to yarn as we held open the bathroom door before I thought – heck, I should just let her go to the loo. After all, she probably only had a three minute break and I had taken up two!

The models they’d arranged for me were a dream – five lovely young women who were both professional and fun and as each of them returned from hair and makeup with piece positioned and big smile I was excited and extremely proud. When they said they felt so happy in the hats I took the moment to explain the dictionary meaning of Felicity and hence ethos of my business, being “happiness” and “bliss”. I welcomed them to smile if they felt happy as they showcased Hats by Felicity and their reactions to this suggestion grew the smile upon me.

IMG_0270

When I entered the studio the girls were standing in line with the camera panning a sneak preview for our segment coming up. I was petrified.



IMG_0273

With rescue remedy under and over my tongue and throughout my mouth (instructions were too small to read) I took my place where the girls had been, as they were led off stage ready to present. Seeing my toilet mate Nat was comforting and Sam Armytage too was a delight. I tried desperately not to notice the cameras knowing only too well it was all about to happen as the stage manager pronounced three … two … one!

With the focus on the hats and not a clue there was a camera on me I survived my Sunrise appearance and the reaction from the studio floor was great. I had little idea what I’d said or done or what the wider community had just seen but the models wore my hats and their smiles to perfection so I knew it was all going to be OK.

IMG_0385

It was such a privilege to introduce viewers to the individual stories of each creation among which was CondoBelle.

IMG_0384

CondoBelle represents friendship, bubbles and fun. I created CondoBelle to honour my very precious friends, who over the past two years travelled to the U.S. to be with me at the NYFW events; amazing women who helped make each event happen and were right there by my side.

By way of thanks and with the greatest joy, I have gifted CondoBelle to these particular friends, as our headpiece creation to share, that will enjoy a life on the road travelling to the many racetracks around Oz, perhaps even beyond …

Keep your eyes out for CondoBelle over the coming years, and if you spot her out and about, say hello to the very precious friend of mine, upon whom she will adorn.

In the meantime, through the below link, I’d love to introduce you to all my creations that travelled to the big smoke to appear on the big screen. Perhaps as you spot CondoBelle send a little cheers to all the wonderful friends in all of our lives. Xf

https://au.tv.yahoo.com/sunrise/video/watch/29968779/turning-heads-at-the-melbourne-cup/#page1

Oaks Day Stars all round

It’s a proud moment for the milliner when you look across the track and see your creations out and about.
From the Kimberley to Melbourne’s Spring Carnival my recent joy was looking across the Crown Oaks Day rails to see Hats by Felicity creations immersed in the fun.

Bluestar, worn by Jane is a personal favourite of mine.  From the 2012 collection Bluestar couldn’t have been a more fitting compliment for Jane’s new dress.

Jane                      Jane2

I often say you should purchase your headpiece first and your dress will soon find you and Jane’s ensemble is the perfect example.  Jane and Bluestar were an Oaks Day hit from all angles of the track.

I also say your headpiece should be worn more than once and that each time you wear her, she will look completely different to the last.

Jane wearing Bluestar at Broome Ladies Day 2012

Jane wearing Bluestar at Broome Ladies Day 2012

After all your unique headpiece purchase is like a piece of art, created to be constanly enjoyed, shared and out there on show.

Another Oaks Day favourite wearing a star was Roxie.  When Roxie first walked into the Hats by Felicity studio in Broome, Kimberley Star immediately caught her eye.

Kimberley star

When Roxie boarded the tram for Flemmington it was she who caught everyone’s eye.Jane4

The Kimberley girls had a wonderful time in Melbourne and the Melbourne girls and their Hats by Felicity had a fabulous time as well.

flic & Holly

With Spring Carnival now over it’s time to pop the bubble and think seriously about New York.  In the mean time though, it’s thank you to my ever loyal clients and friends who have once again made me the super-proud milliner on the move …

Flic1

Keep smiling.

xf

There’s a spring carnival in our step

It’s time this milliner got on the move again so we are packing up and heading south from Broome to Melbourne for Spring Carnival.
The Hats by Felicity collection has arrived ahead and is proudly displayed for sale at Valentino Decor in Toorak Village, Toorak.

Hats by Felicity at Valentino Decor

Image 3

Pop in and see the gorgeous Barb. Here’s a snippet of what Hats by Felicity creations are on display.

IMG_2138

IMG_1437

IMG_1414

IMG_1409

IMG_8330

1003365_10151775388678928_1437629801_n

1013523_10151722737488928_166917780_n

945081_10151621775163928_276044286_n

943739_10151578594638928_824977025_n

IMG_2409

While you are in Toorak Village check out My Powder Room next door to Valentino Decor. Adrian has produced for me and is showcasing a Hats by Felicity book of the 2013 collection. By all reports this book is super-stunning and I am so rediculously excited to see it. Valentino Decor and My Powder Room have been amazing supporters of Hats by Felicity and I can’t thank them enough.

I will be traveling with a few new creations to add to the collection so be sure to let me know if you are interested in these little treasures.

IMG_2421

IMG_2902

IMG_2904

It will be 40 degrees when I depart Broome and 16 degrees when I arrive in Melbourne. I have absolutely no idea what I will be wearing to the races.  It’s hard enough to get my head around a minimum temperature that my air conditioner doesn’t set as low as. I will be trackside at Flemington though,  at Oaks Day in particular, so be sure to holler over the crowds if you are there too.

I’ll be using the social media bush telegraph to update you on the bubbles and fun in the car park by the rails.

Please Facebook, tweet, email and text me pics if you are out and about in your Hats by Felicity during the Spring Carnival, whether you are celebrating in Melbourne, Mudgee, Broome or beyond. This year’s out and about album is shaping up to be a beauty.

It’s been an absolute pleasure to create your pieces again and I am already so proud just knowing you are out there wearing a little creation from the Kimberley.

Giddy up, good luck in the sweeps and keep smiling those rays of sunshine for perfect trackside weather.

x f